adidas Women’s Training

GLOBAL PRODUCT MANAGEMENT

Aim: Co-deliver the full rebrand of adidas Women’s Training shaping the brand’s proposition & product architecture.

Highlight: Collaborated on international market research trips, meeting athletes and customers, testing new wellness initiatives, and workouts to co-create the product range.

Built the global adidas Women’s Fitness Leggings franchise - the biggest product type in the category.

Co-created a global influencer strategy, inviting global influencers to adidas HQ to style their Women Training looks, creating marketing comms which were shared on the new adidas Women's hub.

Success: Acquisition of consumers grew by 10% after the full rebrand.

Fitness Leggings drove €70 million net sales in the first season, up 55% from the prior season.

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